
We take ingredients seriously.
"Our Formulation Creed".
1. WE USE PERFORMANCE INGREDIENTS AT EFFECTIVE LEVELS
We use effective levels of performance proven ingredients. We stabilize the
fragile ingredients (like vitamins A and C or antioxidant-rich plants extracts)
to make sure they retain potency from the product to the skin. And we use
special delivery vehicles that enhance penetration-so you experience dramatic
results.
2. WE USE PLANT & MINERAL SOURCES
Whenever possible, we choose plant or mineral-derived ingredients, not those
from animals or petroleum .We choose multi-functional antioxidants,
phytonutrients and other performance ingredients that have been proven
bio-effective in scientific studies then we use them at the same concentration
used in the studies, We proudly protect the ingredients in the finished product.
3. WE DON'T USE HARSH INGREDIENTS
We avoid sulfates, mineral oil, petroleum, lanolin, solvent alcohols, synthetic
color, synthetic fragrance and comedogenic ingredients. We never use propylene
glycol. We use only gentle preservatives. We do not use formaldehyde releasing
preservatives; you'll never find imidazolidinyl urea, diazolidinyl urea,
quaternium-15, DMDM hydantoin or 2-bromo-2-itropropane-1, 3-diol in any our
product. While other companies commonly use these ingredients, they are known to
cause skin sensitivity. We limit the use of emulsifiers (like stearic acid,
stearyl alcohol and glyceryl stearate) because we've found they make dry and
sensitive skin more irritable. Because science has now proven chronic
inflammation is the bottom-line of aging, we add soothing ingredients even when
irritation isn't a problem.
4. WE DO EXTENSIVE PRODUCT &INGREDIENT TESTING
Dermatologist-Testing. Products developed for sensitive skin undergo one month
of Repeat Insult Patch Testing (RIPT) on 50 subjects, which is reviewed and
approved by board-certified product's release to market.
Ophthalmologist-Approval. Products used around the eyes are subjected to
pre-market approval by qualified ophthalmologists.
Ingredient Efficacy Testing. We require our ingredients suppliers to provide
proof of efficacy before we review an ingredient for use in our products.