We take ingredients seriously.
"Our Formulation Creed"
1. WE USE PERFORMANCE INGREDIENTS AT EFFECTIVE
LEVEL
2. WE USE PLANT & MINERAL SOURCES
3. WE DON'T USE HARSH INGREDIENTS
We avoid sulfates, mineral oil, petroleum, lanolin, solvent alcohols, synthetic color, synthetic fragrance and comedogenic ingredients.
We never use propylene glycol.
We use only gentle preservatives.
We do not use formaldehyde releasing preservatives; you'll never find imidazolidinyl urea, diazolidinyl urea, quaternium-15, DMDM hydantoin or 2-bromo-2-itropropane-1,
3-diol in any our product.
While other companies commonly use these ingredients, they are known to cause skin sensitivity.
We limit the use of emulsifiers (like stearic acid, stearyl alcohol and glyceryl stearate) because we've found they make dry and sensitive skin more irritable.
Because science has now proven chronic inflammation is the bottom-line of aging,
we add soothing ingredients even when irritation isn't a problem.
4. WE DO EXTENSIVE PRODUCT & INGREDIENT TESTING