New you start here with us

1. WE USE PERFORMANCE INGREDIENTS AT EFFECTIVE LEVEL

2. WE USE PLANT & MINERAL SOURCES

3. WE DON'T USE HARSH INGREDIENTS

We avoid sulfates, mineral oil, petroleum, lanolin, solvent alcohols, synthetic color, synthetic fragrance and comedogenic ingredients.

We never use propylene glycol.

We use only gentle preservatives.

We do not use formaldehyde releasing preservatives; you'll never find imidazolidinyl urea, diazolidinyl urea, quaternium-15, DMDM hydantoin or 2-bromo-2-itropropane-1,

3-diol in any our product.

While other companies commonly use these ingredients, they are known to cause skin sensitivity.

We limit the use of emulsifiers (like stearic acid, stearyl alcohol and glyceryl stearate) because we've found they make dry and sensitive skin more irritable.

Because science has now proven chronic inflammation is the bottom-line of aging,

we add soothing ingredients even when irritation isn't a problem.

4. WE DO EXTENSIVE PRODUCT & INGREDIENT TESTING
Dermatologist-Testing. Products developed for sensitive skin undergo one month of Repeat Insult Patch Testing (RIPT) on 50 subjects, which is reviewed and approved by board-certified product's release to market.